Salsify blog — Cassandra Handley

Cassandra Handley

Hi.

Welcome to my digital portfolio! There's a little touch of everything here from my thirteen-year professional writing and content career. Enjoy!

xx, Cass

Salsify blog

ghost-writing

Surviving the Fashion Jungle: How apparel retailers can keep up with Amazon’s new approach to fashion

Online Grocery Shopping’s Future is Bright. Are You Ready?

Content and Consistency: The Keys to Building Consumer Trust

Elevate your customer experience online and off

What's unified commerce and how can it improve your sales?

Alibaba doubles down on Singles’ Day: What e-tailers can learn from relevant themed-day success

How product content can help fuel faster-than-ever delivery expectations

Where else will your customers shop?

Bringing “Discovery” to Shoppers

When Shoppers Research: Fun and Easy Experiences Win the Sale

Helping shoppers buy: Reducing consumer cold feet

What’s your consumer relationship status? How to improve loyalty after the sale

Delivering Online: What food shopping can teach the rest of retail (Part 1)

Delivering Online: What food shopping can teach the rest of retail (Part 2)

Inside a Global Brand: How to increase customer sales with ecommerce flywheel

5 Top Quotes from ‘Product Content Management: What Brands Need to Thrive in the Age of the Customer’