content strategy 

People don't have a lot of time. There's only a short window where we grab their attention before they move on. The words, media, and placement of both those things is critical to informing or enriching their days. 

On Salsify's blog, I ghost-contribute articles on eCommerce trends, e-tail best practices, content strategy, and upcoming industry changes or news. 

On Salsify's blog, I ghost-contribute articles on eCommerce trends, e-tail best practices, content strategy, and upcoming industry changes or news. 

At SCAD, I oversaw their digital marketing and content strategy. As a result, I: Advertised on new media including Pandora, movie theater previews, and radio with 179% conversion increasesDoubled search engine marketing conversions while c…

At SCAD, I oversaw their digital marketing and content strategy. 

As a result, I: 

Advertised on new media including Pandora, movie theater previews, and radio with 179% conversion increases

Doubled search engine marketing conversions while cutting cost per conversion by 58% year over year

 

 At Rue La La, we were inventing new content placements all the time. My editorial background was key to these developments and manifested through innovative ways to get buyers to convert. 

 

At Rue La La, we were inventing new content placements all the time. My editorial background was key to these developments and manifested through innovative ways to get buyers to convert.