Skills 

• Over eleven years of management experience with both large and small teams
• Graduate of The Complete Leader Program by Candor Consulting
• Over eleven years in fast-paced organizational settings; focused on editorial direction, content marketing, advertising, process development, editing, and writing
• Ten years digital writing and marketing experience
• Strong focus on mentoring and developing junior team members
• Experienced storyteller with an eye for clear, relatable, and engaging content
• Kind, calm, innovative, and decisive
• Technology skills - MS Office, Adobe Suite, various blog and social media platforms

Work Experience

Freelance Writer & Editor

March 2008-Present

• Current clients include Salsify, Savannah magazine, Cora Bett Thomas Realty, Hult International Business School, and Marv Graff Studio 
• Earlier clients include VanityFair.com and Boston magazine 

Director of Strategic Content 

November 2014-June 2016

Savannah, GA

• Set the advertising and marketing strategy and media plan for major university initiatives – including annual ad campaigns, signature events, films, and books – using traditional and new media
• Managed and analyzed search engine marketing, digital ad, social media ad, and print ad strategies and spending
• Doubled search engine marketing conversions while cutting cost per conversion by 58% year over year
• Advertised on new media including Pandora, movie theater previews, and radio with 179% conversion increases
• Optimized and managed the performance of each campaign and distributed learnings and reports
• Forecasted the annual budget down to the day and did not exceed allocated budgetary spending
• Maintained strong relationships with media outlets and strategic partners, explained the campaign goals clearly, and worked to receive the most added advertising value possible
• Directed the content for advertisements, promotional articles, and various media communications
• Identified new tools and vendors to optimize marketing communications and reach new audiences
• Partnered with the Institutional Recognition team to increase visibility of SCAD globally through university rankings
• Built and implemented strategic, integrated partnerships to reach new audiences
• Edited articles, blog posts, print ads, and digital ads as needed to maintain a strong brand 

Chief Editor

May 2011-November 2014

Boston, MA

• Directed and concepted the editorial calendars, content, and strategy for all businesses and integrated marketing
• Managed and mentored a team of 10-15 content editors, copywriters, and copyeditors
• Originated and enforced the brand voice as well as high standards for writing and proofreading
• Collaboratively innovated new processes and operationalized them on micro and macro scales as new strategies and technologies were put into place
• Strategized creative marketing opportunities and campaigns for best partners, including Tommy Bahama, Canyon Ranch, and Theory
• Pitched and presented those campaigns in person, resulting in maintaining the partnerships and an annual contribution of over $10 million
• Acted as co-leader for the overall creative team of over 50 people

Lead Copy Director – January 2012-January 2014

Copy Director – May 2011-January 2012

• Mentored, managed, and directed the copy of four writers, three content editors, two proofreaders, and various freelancers
• Established and enforced the house style guide, brand standards, and the brand voice
• Charged with bringing the editorial and storytelling disciplines to Rue La La and ingraining them into the business and work produced
• Scaled the business and team to produce roughly 500 events per month by December 2013, up from about 150 per month in January 2012
• Set the strategic vision for the team's content and workflow 
• Directed the editorial content for strategic marketing partnerships and programs
• Managed and implemented the feedback from internal and external clients
• Innovated new processes to aid in the streamlining of ineffective and inefficient workflows across the company and various teams
• Graduated from The Complete Leader Program by Candor Consulting; a six-month intensive training with focuses on management, conflict resolution, change management, organizational and personal communication, and delegation

Copy Manager, February 2011-May 2011

Copywriter, August 2009-February 2011

August 2009-May 2011

Quincy, MA

• Led, mentored, and managed the day-to-day work of a team of five fashion copywriters
• Assigned projects, edited, and approved all copy-related items for web and print projects - including over 26 catalogs a year, over 30 emails a month, dozens of direct mailing pieces, monthly retail signage, and social media
• Received feedback from Chief Marketing Officer and Creative Director and advised the writers on the next steps of a job in a constructive, nurturing manner
• Established the brand voice and tone, along with house style guidelines
• Concepted, in detail, the overall marketing themes and overarching motifs for each financial quarter; conveyed the themes to the team and helped them catch the vision
• Set and balanced the production schedule of projects to ensure deadlines were met while making sure the high quality of the work remained unaffected
• Created budgets, hired talented writers, established relationships with freelancers, and ensured overall fluidity in workflow 

Editorial Associate, July 2008-July 2009

Editorial Assistant, May 2006-July 2008

Intern, September 2005-May 2006

September 2005-August 2009

New York, NY

• Acted as a liaison and gatekeeper between Deputy Editor Aimée Bell and the Vanity Fair staff, writers, and external contacts throughout the entire publication process
• Screened, trained, and managed over 24 interns per year
• Determined the best guests and subjects for magazine profiles and photographs
• Wrote and edited contributors’ notes, table of contents entries, and Fanfair Arts & Culture reviews
• Amassed story research for columnists Christopher Hitchens (late), James Wolcott, Lisa Robinson, and other writers
• Edited full-length pieces (including articles by Laura Jacobs, Amy Fine Collins, and James Wolcott) and enforced house style
• Conducted the final edit at the blueline stage of the editorial process
• Pitched and submitted ideas for publication both online and in print
• Managed and reviewed external requests and story submissions
• Acted as a liaison and gatekeeper between Deputy Editor Aimée Bell and the Vanity Fair staff, writers, and external contacts throughout the entire publication process
• Screened, trained, and managed over 24 interns per year
• Determined the best guests and subjects for magazine profiles and photographs
• Wrote and edited contributors’ notes, table of contents entries, and Fanfair Arts & Culture reviews
• Amassed story research for columnists Christopher Hitchens (late), James Wolcott, Lisa Robinson, and other writers
• Edited full-length pieces for the website (including articles by Laura Jacobs, Amy Fine Collins, and James Wolcott) and enforced house style
• Conducted the final edit at the blueline stage of the editorial process
• Pitched and submitted ideas for publication both online and in print
• Managed and reviewed external requests and story submissions

Education

The New School                                                                                                                     New York, NY

Masters of Arts—Media Studies completed December 2007 • Dean’s List, 3.9 GPA

Eugene Lang, The New School for Liberal Arts                                                                                            New York, NY

Bachelor of Arts—Arts in Context, with honors, completed May 2006 • Dean’s List, 3.8 GPA